Be seen and be safe

As the daylight hours get shorter, locals need to increase their visibility on the streets. Chiswick estate agent OliverFinn has 2000 high-visibility jackets to give away.

Now that autumn is here and our precious daylight hours decrease, locals hoping to stay fit by walking, jogging, or cycling around W4 will have to contend with the dangerous road conditions imposed by the darkening days.

A local firm has found a way to increase the visibility of pedestrians and cyclists on local streets. Chiswick estate agent OliverFinn has 2000 high-visibility jackets to give away to adults and children. This community initiative is aimed at encouraging pedestrians and cyclists to make sure that they can be clearly seen on the roads after dark.

Christian Harper of OliverFinn: “What with the clocks going back and the days getting shorter – we all need to be seen on the roads, and our children are especially at risk. This is why we are handing out high-visibility vests to local pedestrians and cyclists.

Wearing reflective clothing makes them stand out to motorists may help to reduce the risks of any collisions.”

Be seen and be safe

Research suggests that the most dangerous hours of the day are immediately before, during, and after dusk. The free vests will be distributed to pedestrians and cyclists from 3.30-4.30 pm daily during November while stocks last. Get your free vest from OliverFinn staff stationed on the junction of Chiswick High Road and Turnham Green Terrace.

The emergency services urge people to wear high-visibility vests, reflective bands and to carry a torch, to improve their chances of being seen after dusk, which is what gave Harper the idea of a high visibility clothing campaign. “The idea is to improve the safety of local families.

"Most drivers have been in a situation where it has been difficult to see in bad weather, but it’s even worse in the dark. With a bit of information and some basic gear, cycling in winter can be as safe as it is the rest of the year,” says Harper.  

Tips for winter cycling from Transport for London

• Wear breathable layers that you can remove and replace as your temperature changes
• Choose a light, waterproof windbreaker that folds up small and can be worn over work or school clothes
• Book a cycle training session in the evening so you can learn to ride confidently in the dark
• Get some warm gloves and socks - having warm hands and feet makes all the difference
• Adjust your riding to the conditions - take extra care when it's icy or wet
• Keep a pair of shoes at work or school to change into if your feet get wet on the ride in
• Don't forget your lights - and with something reflective on your bike, bags or clothing you'll be easy to see when it's dark
• Ask your local bike shop about getting mudguards fitted to your bike - more water comes up off the road than down from the sky
• Park your bike out of the elements where possible to keep it running smoothly.

To claim your high-visibility vest

The free vests will be distributed to pedestrians and cyclists from 3.30-4.30 pm daily during November while stocks last. Get your free vest from OliverFinn staff stationed on the junction of Chiswick High Road and Turnham Green Terrace.